The message of a promotional flyer is written starting from the benefit for the reader, not from the company's features: a headline that promises something concrete, a supporting sentence and an invitation to take action. For companies in Cantù and the province of Como we define it together, even before the layout.
Good copy needs room to breathe. In our Cantù studio copy and graphics are created together, so the message stays readable for clients in Milan and Lugano too. Find out how we work on creative strategy.
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A QR code on printed materials should be large enough, with good contrast, accompanied by a line explaining what you will find after scanning and tested before printing. There is only one call to action, with a clear verb. For companies in Como and Brianza we handle it in Cantù.
To measure the effectiveness of a flyer or a poster you first define the goal and link the printed piece to a trackable action, such as a dedicated QR code or a specific web address. We help companies in Como, Brianza and Milan set this up from the design stage in Cantù.
To coordinate a flyer and an online campaign you need the same message, the same graphics and a clear path from paper to web page, for example with a QR code. From our studio in Cantù we manage printed materials and campaigns for companies in Como, Brianza and Milan with a single team.
To coordinate print, website and campaigns you need consistent message, images and calls to action on every channel. NewVisibility, in Cantù in the province of Como, follows paper, web and marketing with the same team, for companies in Como, Brianza and Milan.
Graphics readable from a distance are designed starting from the reading distance: a single message, strong contrast, sturdy typefaces and images of quality suited to the format. Our Cantù team works this way for companies in Como, Brianza and Milan.
