A choice guided by your goal
There is no answer that suits everyone: we help you choose according to audience, location and budget, from our office in Cantù for clients between Como and Milan. With creative strategy we connect printed materials to the rest of your communication.
Flyer, poster or both?
Describe your initiative and we will recommend the right format.
The formats of flyers and posters follow standard paper sizes: small and handy for flyers, large for posters to be read from a distance. The choice depends on distribution, amount of content and production. For companies in Como, Brianza and Milan we define it together from our Cantù studio.
The message of a promotional flyer is written starting from the benefit for the reader: a specific headline, a few clear sentences and a single call to action. For companies in Cantù, Como and Milan we define copy and graphics together, so the message stays readable and consistent with your brand.
A QR code on printed materials should be large enough, with good contrast, accompanied by a line explaining what you will find after scanning and tested before printing. There is only one call to action, with a clear verb. For companies in Como and Brianza we handle it in Cantù.
A screen emits light, paper reflects it: that is why printed colour looks different. Inks, paper and finish also matter. For companies between Como and Milan we do not promise identical colours, but we use proofs and checks to get as close as possible.
Print run, format and finishes affect the quote in different ways: the print run changes the cost per copy, the format the paper required, the finishes the number of processes. For companies in Cantù, Como and Milan we often propose two scenarios to compare, an essential one and a premium one.