How to manage them without improvising
A simple routine is worth more than occasional interventions.
Reviews and ads together
Ratings can appear next to your business and strengthen the trust of people who do not know you. We cannot guarantee how many reviews will arrive, but we can help you set up the process. For companies in Brianza and Lugano we include it in the Google Campaigns service.
To get phone calls from Google ads you need ads with a call button, hours consistent with when someone answers, and call tracking. For practices and appointment-based businesses in Como, Brianza and Milan it is often the most valuable contact, to be handled in line with privacy rules.
To limit the geographic area of your ads you choose radii, cities or regions and exclude areas you do not serve. If you work between Como, Brianza and Milan you can concentrate the budget where your customers are, adjusting the area based on real calls and enquiries.
To run Google advertising in Ticino starting from Lugano you set up dedicated campaigns by area, language and Swiss market, separate from the Italian ones. NewVisibility, in Cantù a short distance from the border, works with companies between Como, Milan and Canton Ticino, also looking after the destination website.
To get found on Google in Como or Lugano you set up a Search campaign with precise geographic areas and keywords that include the territory. The ad then appears to people searching for your service in the chosen area, from the province of Como to Canton Ticino, including Brianza.
To track calls, forms and purchases you configure dedicated events on the website and in the ads, so every contact is attributed to the campaign that generated it. In Cantù we do it for companies in Como, Brianza and Milan, starting from the website and business goals.