Why choose NewVisibility to connect a PIM to a company's website between Milan and Lugano?

A PIM is a system that collects all product information in a single archive: names, descriptions, features, images, documents and translations. Each piece of data is maintained in one place and distributed from there to your website and other channels, avoiding scattered spreadsheets: a common theme for companies in Como and Brianza.

The difference between PIM and ERP lies in their purpose: the ERP is the management system that governs administration, orders, warehouse and invoicing, while the PIM looks after product texts, attributes, images and sheets. They do not replace each other: connected to your website they complement each other, and our team in Cantù makes them work together.

A PIM is needed when product data is scattered across spreadsheets, emails and the management system, the catalogue has many variants or the company handles several languages and channels. For small, stable catalogues it may not be necessary: we assess it together with companies in Como, Brianza and Milan before proposing a solution.

It makes sense to bring to your website the ERP data that meets the real needs of customers and sales staff: catalogue, availability, reserved price lists, order status and documents. Margins and costs stay in the management system. Our team in Cantù helps companies choose what to publish.

Data mapping is the correspondence table showing how a field in one system equals a field in another, for example the management system's product code and the product page on the website. The team in Cantù sets it up with you, defining formats and transformation rules.