What is a PIM (Product Information Management)?

The difference between PIM and ERP lies in their purpose: the ERP is the management system that governs administration, orders, warehouse and invoicing, while the PIM looks after product texts, attributes, images and sheets. They do not replace each other: connected to your website they complement each other, and our team in Cantù makes them work together.

A PIM is needed when product data is scattered across spreadsheets, emails and the management system, the catalogue has many variants or the company handles several languages and channels. For small, stable catalogues it may not be necessary: we assess it together with companies in Como, Brianza and Milan before proposing a solution.

To connect a PIM to your website you use APIs: the site requests data from the PIM, or receives it when it changes, and shows it on product pages. The data to publish is defined first; our team in Cantù then develops the connector for companies in Como, Milan and Lugano.

Data mapping is the correspondence table showing how a field in one system equals a field in another, for example the management system's product code and the product page on the website. The team in Cantù sets it up with you, defining formats and transformation rules.

The quality of synchronised data is ensured by establishing a source system for each piece of information and applying automatic checks before, during and after the exchange. Mandatory formats and essential fields stop errors at the source: we define them in Cantù, in the province of Como, together with the client company.