How do you ensure the quality of synchronised data?

To ensure the quality of synchronised data you need control rules applied at every step between one system and another.

Data is of good quality when it is correct, complete, up to date and consistent across all systems. In the integration between website, ERP, CRM and PIM, quality is not checked just once: it is built with automatic checks every time a piece of information is read, transformed and written. In Cantù, in the province of Como, we define these checks together with the client company.

The method

Three moments when we check the data

Checks are applied before, during and after the exchange, so errors are stopped at the source.

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Clear rules

A reference source for every piece of data

Each piece of information has a source system that is authoritative: the others receive it, they do not rewrite it. Mandatory formats, essential fields and permitted values are defined. If a piece of data does not follow the rules it is flagged, not propagated. Initial data cleaning and later monitoring also contribute to quality. This is how we work with companies in Como, Brianza, Milan and Lugano.

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NewVisibility, communication and digital marketing agency in Cantù
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Integrations we have delivered

How do you ensure the quality of synchronised data?

Tell us about your systems: together we will define the rules that keep your data reliable.

Services of interest

To avoid duplicates and inconsistent data you use a shared unique identifier, such as the customer or product code, and decide which system is authoritative for each piece of data. Checks on similar records and guided merging of duplicates complete the work, for companies in Como, Brianza and Milan.

Synchronisation errors are handled by detecting them straight away, retrying exchanges that failed for temporary reasons and alerting the contact when needed. A log keeps the data involved, so the flow resumes with no manual re-entry. Our team in Cantù designs it for companies between Como and Milan.

The protection of data exchanged between systems is achieved with encrypted HTTPS connections, credentials dedicated to each link, permissions limited to the necessary data and up-to-date servers. A log of exchanges lets you check what happened. We do it in Cantù, for companies in Como, Brianza, Milan and Lugano.

To integrate the CRM with a company's website in Como you need a partner that develops the site and the API link together. NewVisibility, a web agency in Cantù, has an in-house team, an enterprise CMS and our own managed servers, and works for companies in Como, Brianza, Milan and Lugano. Some of its sites have won CSSDA awards.

To keep product data consistent across all channels you need a single source: the PIM. Website, e-commerce, catalogues and marketplaces receive the information via API, so a change made once appears everywhere. Our team in Cantù sets up the flow for companies in Como, Milan and Lugano.

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