The rules work before the data is written: we define them with companies in Como, Brianza, Milan and Lugano, starting from their own archives.
The problem
One record for every customer and product
To avoid duplicates and inconsistent data you need a unique identifier shared between the systems, for example the customer code or the product code. When website, ERP and CRM use the same key, a record updated in one place is recognised everywhere instead of being created a second time. We follow this work in Cantù, in the province of Como, for companies in Brianza and Milan.
The defences
How duplicates are prevented
- Unique key shared between the systems
- Similarity checks on names, emails and VAT numbers
- One source system for each piece of information ERP CRM PIM integration
- Guided merging of records that are already duplicated
Synchronisation errors are handled by detecting them straight away, retrying exchanges that failed for temporary reasons and alerting the contact when needed. A log keeps the data involved, so the flow resumes with no manual re-entry. Our team in Cantù designs it for companies between Como and Milan.
The protection of data exchanged between systems is achieved with encrypted HTTPS connections, credentials dedicated to each link, permissions limited to the necessary data and up-to-date servers. A log of exchanges lets you check what happened. We do it in Cantù, for companies in Como, Brianza, Milan and Lugano.
Only authorised people and systems can access data shared between the website and the management system, with permissions that differ by role. Each link uses a dedicated, limited access and external users see only their own data. We set up permissions in Cantù, for companies in Como, Brianza and Milan.
To keep product data consistent across all channels you need a single source: the PIM. Website, e-commerce, catalogues and marketplaces receive the information via API, so a change made once appears everywhere. Our team in Cantù sets up the flow for companies in Como, Milan and Lugano.
Systems authenticate by presenting a credential with every request, such as an access key or a temporary token, limited to the permissions needed. Our team in Cantù sets up these accesses for companies in Como, Brianza, Milan and Lugano that contact us.