What is the difference between a technical sheet and a commercial sheet?

new-visibility-agenzia-comunicazione-marketing-digitale-cantu-siti-web-ecommerce.programmazione-home
Differences

Two sheets, two purposes

The technical sheet describes the product objectively; the commercial sheet tells its story to those who must choose it.

The difference between a technical sheet and a commercial sheet lies in who it is for.

The technical sheet serves designers, technicians and purchasing offices: sizes, materials, characteristics. The commercial sheet serves to persuade: benefits, applications, striking images. Starting from the same data both can be generated, with different layouts and texts, including for companies between Como and Milan.

Technical sheet

Precise, verifiable data, designed for those who must assess the product in detail.

Commercial sheet

Clear messages, carefully chosen photos and benefits, to support the negotiation.

A single source

Both come from the same data: if an attribute changes, they update together.

new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-sviluppo-software
new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-ecommerce
realizzazione-siti-web-sviluppo-web-02
Contact

Which sheet does your company need?

We will talk it through together in Cantù, in the province of Como, starting from your products.

Contact us
new-visibility-agenzia-comunicazione-marketing-digitale-cantu-Integrazione-ERP-CRM-PIM

To generate a technical sheet for each variant, you define once the attributes that change, such as size, finish or colour. The system produces one sheet per combination, with identical structure and no copy and paste: a method suited to the catalogues of companies in Como and Brianza.

To include certifications in technical sheets, each document is linked to the corresponding product and appears in the sheet in its current version. Which certifications are required should be checked with the technical or quality office and the relevant advisers, including for companies in Milan and Lugano.

To keep technical sheets and price list consistent, both are built from the same data source, connected to ERP and PIM. When an attribute or a price changes, the documents regenerate together: an approach we offer from Cantù to companies in Como, Brianza and Milan.

The catalogue presents products with images and descriptions to convey the range; the price list is an operational document with the economic terms. For companies in Como, Brianza and Milan they can come from the same data and always stay consistent with each other.

Product sheets in several languages are generated from the same data: there is a single structure and the texts are filled in the chosen language. Photos and attributes stay the same, so for companies in Como and Brianza adding a language means adding translated texts, with no re-layout.

Login reserved area

Register to access sections and restricted site content. Your user will be enabled within 48/72 hours.

Login registered user

New user?

Create an account in order to access the reserved contents.