Every data point has an owner
Updating product data should be done by whoever owns it: the sales office for prices and terms, the technical office for characteristics, marketing for descriptions and images.
What matters is that each piece of information has a single update point and a clear reviewer. From Cantù, in the province of Como, we help companies define these roles.
Who does what
An example split, to be adapted to your organisation.
To organise product data and generate automatic price lists you need a partner that combines data analysis, ERP and PIM integration and website development. NewVisibility, a web agency in Cantù, does this with an in-house team and managed servers, for companies in Como, Brianza, Milan and Lugano.
It makes sense to entrust the product catalogue structure to an agency that knows both the data and the website that publishes it. In Cantù, NewVisibility combines development on an enterprise CMS, ERP, CRM and PIM integrations and an in-house team, for companies in Como, Brianza, Milan and Lugano.
The sources of product data are usually the ERP, for codes, prices and terms, the PIM, for descriptions, attributes and images, the website and working files. For companies in Como, Brianza, Milan and Lugano the key is to choose the most reliable source for each piece of information and connect it to the other systems.
AI can help with missing product data only as a suggestion: it flags empty fields, proposes descriptive texts and standardises wording. Every technical data point, however, must be confirmed by the technical office before it enters a price list, including for companies between Milan and Lugano.
To tell whether your price lists are ready for automation, check whether the data exists in an ERP, a PIM or structured files, whether it is consistent, and whether families, variants and attributes have a structure. An initial check with our Cantù team clarifies the rest.