Why entrust the structure of the product catalogue for price lists and sheets to an agency in Cantù?

The sources of product data are usually the ERP, for codes, prices and terms, the PIM, for descriptions, attributes and images, the website and working files. For companies in Como, Brianza, Milan and Lugano the key is to choose the most reliable source for each piece of information and connect it to the other systems.

To organise product data you define a common structure: the same fields, with the same meaning, for every item. Names and codes are standardised, mandatory fields are set, duplicates are removed and each data point is assigned an owner. This is the work we do in Cantù before generating the documents.

Product attributes are the characteristics that describe an item, such as sizes, materials, colours or performance. They are structured in separate fields, with a clear name, value type and unit of measure, so the same data is reused in price lists, sheets and website filters. We gladly discuss this with companies in Como and Brianza.

The price list contains the ERP data useful to the reader: item codes, descriptions, prices, sales units and applicable terms. Together we decide which fields to show and which to keep internal, with the ERP as the single source, for companies in Brianza and the province of Como.

The technical sheet describes the product objectively, with sizes, materials and characteristics, for technicians and purchasing offices. The commercial sheet presents it to those who must choose, focusing on benefits and images. Both can be generated from the same data, including for companies between Como and Milan.