A company rarely has to create data from scratch. The point is to work out which source is the reliable one for each piece of information and connect it to the other systems, so that price lists and sheets always draw on the same base. We do this in Cantù, in the province of Como, starting from the systems you already have.
Where the data is usually found
Each source has a precise role: what matters is deciding which one takes precedence for what.




- ERP: codes, prices and commercial terms ERP, CRM and PIM integration
- PIM: product descriptions, attributes and images
- Website: texts and content already published
- Working files: spreadsheets and documents to be tidied up
Which systems does your data start from?
Tell us about your sources: together we will assess how to connect them, for companies in Como, Brianza, Milan and Lugano.
To organise product data you define a common structure: the same fields, with the same meaning, for every item. Names and codes are standardised, mandatory fields are set, duplicates are removed and each data point is assigned an owner. This is the work we do in Cantù before generating the documents.
Product attributes are the characteristics that describe an item, such as sizes, materials, colours or performance. They are structured in separate fields, with a clear name, value type and unit of measure, so the same data is reused in price lists, sheets and website filters. We gladly discuss this with companies in Como and Brianza.
To manage variants, sizes and finishes you describe a base item and link the options that vary it. Each combination inherits the common data and adds only what changes, with a unique code. The price list stays orderly and changes propagate to all variants: this is the method we follow in Cantù, in the province of Como.
The technical sheet describes the product objectively, with sizes, materials and characteristics, for technicians and purchasing offices. The commercial sheet presents it to those who must choose, focusing on benefits and images. Both can be generated from the same data, including for companies between Como and Milan.
The chapters of a catalogue follow the way customers look for products: by family, line or use. If categories and classifications are defined in the data, chapters and indexes are built automatically, including for companies in Como, Brianza and Milan with growing ranges.