It can spot the gaps and prepare drafts, without taking the place of the official source.
What it can suggest
Where AI really helps
- Flag empty fields
- Propose descriptive texts
- Standardise wording
- Suggest categories
An unverified technical data point never enters a price list.
Sizes, materials and characteristics must be confirmed by the technical office or the product manager. To organise the origin of the data, we integrate ERP and PIM: read the ERP CRM PIM integration page. From Cantù, in the province of Como, we help companies in Como, Brianza, Milan and Lugano put their data in order.
Checking product texts written with AI involves comparing every draft with the official data, verifying terminology, removing claims that cannot be proven and final approval by a manager. This is the method we offer from Cantù to companies in Como and Brianza.
AI can adapt product descriptions to different markets, calibrating language and tone to the target audience. For companies in Milan and Lugano the versions start from shared data and are checked before publication, including on regulatory aspects with your adviser.
To keep the brand style in texts generated with AI, you define tone guidelines, a shared vocabulary and already approved sample texts. An editorial review, handled by our team in Cantù, checks that every piece of content sounds like your company.
To make the most of photos in an automatic catalogue you need images consistent in lighting and framing, linked to each product in the data. In Cantù, in the province of Como, we can produce them in-house and the system inserts them in the same style on every page.
The quality of product translations is checked with a review before publication: a person who knows the product and the language verifies terminology and consistency across price list, sheets and website. This applies to companies in Como, Brianza, Milan and Lugano as for any other market.