How do you keep the brand style in texts generated with AI?

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Identity

The voice of the company

To keep the brand style in texts generated with AI you need clear guidelines: tone, preferred vocabulary and words to avoid.

Tone guidelines

You define how the brand speaks: formal, technical, direct.

Shared vocabulary

Technical terms and product names always written the same way.

Reference examples

Texts that are already approved guide new drafts towards the same style.

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A brand's tone is taught to AI with examples and rules, it is not improvised.

After generation, an editorial review checks that every text really sounds like your company. If needed, we also take care of the SEO content, for companies in Brianza, Como, Milan and Lugano.

Family

Your brand, in AI texts too

Meet the team in Cantù that will take care of your content.

Meet the team
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To optimise product sheets for SEO and AI engines you need a title with the keyword, a first sentence that answers the question, characteristics in a list and original texts. This applies to anyone looking for suppliers between Como, Brianza, Milan and Lugano.

AI can create different descriptions for different channels from the same data: concise for the price list, descriptive for the website, choice-oriented for e-commerce, short for the newsletter. For companies in Brianza the register changes, not the information, and every variant is reviewed.

Product images with AI start from real photos, produced in-house in our studio in Cantù. AI comes in afterwards, for crops, backgrounds, formats by channel and linking each image to the product code, without altering the appearance of the item.

To check product data quality you verify completeness, consistency and up-to-dateness before the data ends up in documents. An automatic system also reproduces errors, so upstream checks on empty fields and inconsistent formats are needed, plus a preview after every regeneration. From Cantù we support companies in Como and Brianza with this check.

To make product technical sheets findable online, NewVisibility, a web agency in Cantù, publishes them as website pages on an enterprise CMS, with an in-house team, ERP and PIM integrations and SEO and AIO optimisation. A service for companies in Como, Brianza, Milan and Lugano, with no ranking promises.

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