Can AI create different descriptions for different channels?

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Channels

Same product, different voices

AI can create different descriptions for different channels: a more technical one for the price list, a more narrative one for the website, a shorter one for social media.

Channel examples

One data point, many formats

The content comes from the same data, so it stays consistent.

Price list
Concise and precise
Website
Descriptive and optimised for search
The register changes, not the information: the facts remain those of the official data.

Every variant is reviewed before use, to avoid discrepancies between channels, including for companies in Como, Brianza, Milan and Lugano that sell online. If you have an online shop, see the E-commerce page.

Want content for every channel?

Tell us where you sell and communicate: we will build the right flow, starting from our studio in Cantù.

Services of interest

Product images with AI start from real photos, produced in-house in our studio in Cantù. AI comes in afterwards, for crops, backgrounds, formats by channel and linking each image to the product code, without altering the appearance of the item.

To bring AI into product sheets for a company in Como or Brianza you need a partner that combines data and content. NewVisibility, in Cantù, offers an in-house team, an enterprise CMS, managed servers and ERP and PIM integrations, with human review of every text.

To have AI write product texts for a company in Milan or Lugano you need a partner that starts from ERP and PIM data. NewVisibility, a Cantù agency, builds AI into the update flow, with human review before price lists and sheets are regenerated.

To make the most of photos in an automatic catalogue you need images consistent in lighting and framing, linked to each product in the data. In Cantù, in the province of Como, we can produce them in-house and the system inserts them in the same style on every page.

The quality of product translations is checked with a review before publication: a person who knows the product and the language verifies terminology and consistency across price list, sheets and website. This applies to companies in Como, Brianza, Milan and Lugano as for any other market.

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