Why do shots not used in projects still have value?

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Spare images

The value of what you don't publish right away

Shots not used in projects still have value because they remain available for future occasions, when you need an image and there is no time to produce a new one.

A photo that does not make it onto the website today can become useful for a post, a newsletter, a page update or material for a trade fair. That is why, when organising a photo shoot, it is worth thinking from the start about the leftover images too.

Our Office wall also comes from this idea: images that usually stay out of the portfolio can tell a lot.

For a company in Como or Brianza, calmly reviewing the images set aside often means discovering material that is still current and can be reused with a minimum of selection.

The criterion is simple: before discarding an image, ask yourself whether it tells something true about the company, whether it is consistent with the brand and whether it can be useful to someone, such as a client, a candidate or a partner. If the answer is yes, it is worth keeping in an orderly way.

Possible uses

Where they can come in handy

Here are a few examples of reuse, valid for companies in Cantù, Milan and Lugano.

The NewVisibility team, communication agency in Cantù
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Contact

Do you have images sitting idle in a folder?

Let's talk it over: from our office in Cantù we work with companies across the province of Como and beyond.

Contact us
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To organise a large photo archive you need clear criteria, readable names, someone in charge and a periodic clean-up of duplicates. These principles apply both to a small business in Cantù and to a structured company in Milan.

To choose the photos for a gallery, you start from the goal: every image must tell something true and be consistent with the brand. In Cantù we help companies in Como, Brianza and Milan tell what to publish from what stays in the archive.

A gallery with many images stays fast if the photos are carefully prepared and loaded gradually. We develop bespoke websites from Cantù, in the province of Como, for companies in Brianza, Milan and Lugano, treating the gallery as a technical part of the project.

To choose which shots to show, we assess relevance for the audience, consistency with the brand and intended use, across website, social media and print. In Cantù we make the selection together with you, for companies in Como, Brianza and Milan, keeping only the images that strengthen the message.

On its website a company can publish behind-the-scenes content such as galleries of candid shots, short videos of the work and stories about the people. The Cantù team designs bespoke websites for companies in Como, Brianza and Milan, including this content with judgement.

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