How do you choose which shots to show and which to keep out of the portfolio?

To choose which shots to show you need a criterion: every image must help viewers understand your company, your way of working or your product.

A photo shoot produces a lot of material, but not all of it should be published. The selection is part of the work and we do it together with you, keeping in mind where the images will be used and who they are aimed at.

From Cantù we work with companies in Como, Brianza and Milan: in every case the guiding question is the same, namely whether the image strengthens the message or dilutes it.

Relevance

We keep the images that tell something useful to the audience you are addressing.

Consistency

The chosen images must work well together and with your brand identity.

Intended use

The website, social media and communication materials have different needs: the selection takes them into account.

Social media

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From material to publication

The portfolio as the result of selection

What you see in the portfolio has already been through this selection. The behind the scenes, instead, stays freer: that is why we collect it on the Office wall. For the photo services in detail there is the Photo page.

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Portfolio

Selected projects

Go to the web portfolio

Hessentia

Hessentia Website development – Hessentia Cornelio Cappellini, a furniture company

Web

Joia Paris

Joia Paris Marketing strategy

Marketing

Villa Clementina

Villa Clementina Website development – Boutique Hotel on Lake Como

Web

C.G. Capelletti

C.G. Capelletti Marketing strategy

Marketing

Want an opinion on your images?

Write to us: we will talk it over with you from our Cantù office.

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Showing people in company photos makes the company more recognisable and approachable: products show what you sell, people show how you work. For companies in Como and Brianza it strengthens continuity between what you meet in person and what you find online, with attention to consent.

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A photo shoot to portray people starts from the message and the audience, then style and uses of the images are defined. The Cantù team works with companies in Como, Brianza and Milan so that every shot has a precise role in the story, involving the people portrayed.

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Yes, you can commission a photo shoot in Como or Brianza from NewVisibility: the team works in Cantù, in the province of Como, and produces the photos in-house. They can be combined with website, video and communication, choosing a single service or a complete project.

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On its website a company can publish behind-the-scenes content such as galleries of candid shots, short videos of the work and stories about the people. The Cantù team designs bespoke websites for companies in Como, Brianza and Milan, including this content with judgement.

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The same archive for website, social and print is used by keeping quality originals and adapting them to each channel. This keeps the image consistent: an advantage for companies in Como and Milan supported by our Cantù team.

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