Why show people and not just products in company photos?

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Company photos

Why show people

Showing people in company photos makes a company more recognisable and human: whoever looks at the website sees who is behind the product or service.

Products show what you sell, people show how you work.

For a company in Como or Brianza, often known in person in the local area, showing who works in the company creates continuity between what clients meet in person and what they find online.

We do it too: the Office wall is our way of showing the human side of NewVisibility, alongside the portfolio projects.

When publishing images of people it is important to think about consent: for initial guidance you can see the Privacy policy, GDPR and cookies page.

What communication gains

Why people make the difference

A few reasons to include them in the company story.

Trust
A face brings the company closer
Identity
The company's character comes through its people
Differentiation
It stands out from those using only generic images
Consistency
Website, social media and print tell the same story

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Web Photo/Video Marketing
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Want to tell the story of the people in your company?

Talk to us: we will reply from our Cantù office.

Services of interest

A photo shoot to portray people starts from the message and the audience, then style and uses of the images are defined. The Cantù team works with companies in Como, Brianza and Milan so that every shot has a precise role in the story, involving the people portrayed.

Find out more

Yes, you can commission a photo shoot in Como or Brianza from NewVisibility: the team works in Cantù, in the province of Como, and produces the photos in-house. They can be combined with website, video and communication, choosing a single service or a complete project.

Find out more

Yes, a company in Milan or Lugano can request company photos from the Cantù team. We work from the province of Como with clients across Milan, the Lake Como area and Canton Ticino: we start with an initial discussion to understand goals and how the work is organised.

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The same archive for website, social and print is used by keeping quality originals and adapting them to each channel. This keeps the image consistent: an advantage for companies in Como and Milan supported by our Cantù team.

Find out more

After the Office wall, look at the portfolio projects closest to your sector: bespoke websites, on an enterprise CMS, built in Cantù for companies in Como, Brianza, Milan and Ticino. Some have received CSSDA awards.

Find out more

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