What does Best UI Design mean?

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The NewVisibility team, communication agency in Cantù
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Interface

What Best UI Design looks at

Best UI Design concerns a site's interface: the look of what the user sees and touches, from page composition to typography, from colours to images, down to how each element is placed in relation to the others.

This is a general description of the field. We do not report jury criteria or scores, because the Awards page does not list them: for the detail, the site's official page on CSS Design Awards remains the reference.

A carefully crafted interface is not just a matter of taste: it is how a website makes a brand recognisable.

In our work the interface starts from research on visual language and from interface systems, that is, the coherent set of components, rules and styles that hold all the pages together. That is why the sites listed on the Awards page, projects that differ in sector, goals and identity, do not look alike.

  • a visual language designed for the individual brand
  • components that are consistent from one page to the next
  • images and video built into the design, not applied afterwards

If you are looking for a company website in Como, Brianza or Milan, you can start here to understand what to ask an agency: an interface is judged by looking at real projects, not promises.

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UI and brand

From interface to identity

The interface is often the first contact with a company. If you need to build or renew the brand image before the website, take a look at visual identity and logo design.

Portfolio

Interfaces in our projects

Let's talk about your interface

Write to us from Como, Brianza, Milan or Lugano: the Cantù team will reply.

Services of interest

Best UX Design concerns the user experience: finding your way around, finding what you need and taking an action with no effort. In the projects developed by our team in Cantù it starts from information architecture, even before the pages are designed, for companies in Como, Brianza and Milan.

Best Innovation concerns new ways of navigating and interacting with a site's content. For us, design, technology and innovation come together to enhance brand identity, in projects developed in Cantù for companies in Como, Brianza, Milan and Lugano.

The difference between UI and UX is that UI is the interface, what you see, while UX is the user experience, what you feel while navigating. A good site, like those we build in Cantù for companies in Como and Milan, takes care of both together.

Because a quality website must be beautiful to look at, simple to use and able to explore new paths: if one of the three dimensions is missing, the experience is weakened. It is the principle the Awards page attributes to the Pagano site and that NewVisibility brings to its projects from Cantù, Como and Brianza.

For 2017 the Awards page shows only the Special Kudos for MisuraEmme; from the 2020 sites onwards, Best UI and Best UX appear alongside it, and for almost all of them Best Innovation as well. What changes is the combination of award categories: if you are looking for an agency in Como, the best way to judge is to open the sites.

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