What does Best Innovation mean?

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Digital innovation

What Best Innovation looks at

Best Innovation concerns a site's ability to offer something new: navigation, interaction or content presentation solutions that break away from the usual patterns of the web.

This is a general description of the field. We do not state jury criteria or scores, which the Awards page does not report: for the details, see the site's official page on CSS Design Awards.

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For a website, innovating does not mean adding effects: it means finding a new and sensible way for people to interact with a brand's content.

In the way we work, innovation, design and technology come together to enhance brand identity and create new ways of interacting with its content. The same approach guides the sites listed on the Awards page, projects that differ in sector and goals, united by the desire to explore new possibilities on the web.

The work relies on tools we develop and use every day: an enterprise CMS, our own managed servers, photo and video produced in-house and AI for content and code. The recognition concerns the site, without promising commercial results.

Where to look for innovation

Three areas where a website can innovate

For companies in Como, Brianza and Milan that want to stand out online, a few concrete starting points.

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The NewVisibility team, communication agency in Cantù
Portfolio

Projects to start from

Have an idea for your website?

Let's talk: we are in Cantù, in the province of Como, and we also work with companies in Milan and Lugano.

Services of interest

The difference between UI and UX is that UI is the interface, what you see, while UX is the user experience, what you feel while navigating. A good site, like those we build in Cantù for companies in Como and Milan, takes care of both together.

The same site can have Special Kudos and the UI, UX and Innovation awards because they are separate items: UI, UX and Innovation look at interface, experience and innovation, while the Special Kudos is a recognition in its own right. We do not invent reasons that the Awards page does not give for our Cantù projects.

Pagano (2026), Italian Fit Out (2023), CLJD shoes (2021) and Cierre (2020) show Special Kudos, Best UI, UX and Innovation; Hessentia (2025) and Villa Clementina (2024) show Special Kudos in UI, UX and Innovation. They are sites built by the team in Cantù, in the province of Como.

Yes: on the Awards page the JCP Universe e-commerce appears with Special Kudos and Best UI/UX (2020). The award recognises the site and does not guarantee commercial results. The project is by our team in Cantù, in the province of Como.

All the sites listed on the Awards page received a Special Kudos: Pagano, Hessentia, Villa Clementina, Italian Fit Out, CLJD shoes, Cierre, JCP Universe and MisuraEmme. They are projects by the agency in Cantù, in the province of Como, recognised from 2017 to 2026, with different categories from site to site.

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