Why should aesthetics, usability and digital innovation be given equal weight?

Aesthetics, usability and digital innovation must be given equal weight because a quality website must be beautiful to look at, simple to use and able to explore new paths.

If only aesthetics matters, the site risks being a beautiful business card that nobody knows how to use. If only usability matters, it becomes correct but indistinguishable from a thousand others. If only innovation matters, it risks being an experiment. Keeping the three together is what makes the difference.

It is a principle the Awards page attributes to the Pagano site, awarded Special Kudos, Best UI, Best UX and Best Innovation: aesthetics, usability and digital innovation on the same level.

Three dimensions

A balance to design, not to hope for

In Cantù our goal is for the three dimensions to work together, so that the result is coherent for people visiting the site, whether they arrive from Como, Brianza or Lugano.

new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-ufficio

The NewVisibility team, communication agency in Cantù

Portfolio

Sites where the three dimensions work together

Go to the web portfolio

Hessentia

Hessentia Website development – Hessentia Cornelio Cappellini, a furniture company

Web

Joia Paris

Joia Paris Marketing strategy

Marketing

Villa Clementina

Villa Clementina Website development – Boutique Hotel on Lake Como

Web

C.G. Capelletti

C.G. Capelletti Marketing strategy

Marketing

Looking for a carefully crafted website for your company in Como or Milan?

Write to us: we will talk about it with the Cantù team. To see the award-winning sites, visit the Awards page.

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Doing research on visual language means understanding which images, shapes and tones a brand wants to use to present itself online, before designing the pages. It is the first starting point of every NewVisibility project, an agency in Cantù (Como) with in-house photo and video.

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Information architecture is the way a site's content, pages and journeys are organised, so that visitors understand where they are and find what they are looking for. NewVisibility designs it in Cantù, in the province of Como, before the graphics, for the websites of companies in Como, Brianza and Milan.

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Interface systems are the coherent set of elements (menus, buttons, page layouts) through which a site talks to the people using it, for an experience that is intuitive and recognisable. The NewVisibility team in Cantù (Como) designs them bespoke for each brand, with no templates.

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You present it with a site that makes complex work readable for people assessing it from afar: this is the case of Pagano, awarded in 2026, with projects around the world. In Cantù, in the province of Como, we work on content structure, visual language and multilingual sites.

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To assess the quality of a website, look at projects already delivered and use them like a customer: clear navigation, consistent style, an outside opinion on the work and a method that is well explained. If you are comparing agencies in Como or Milan, start from NewVisibility's portfolio and the sites on the Awards page.

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