What are interface systems in a web project?

Interface systems are the coherent set of elements (buttons, menus, page layouts, navigation gestures) through which a site talks to the people using it.

A well-designed system makes every element behave predictably: anyone who learns to use one page already knows how to move around the others. That is why, according to the Awards page, interface systems are one of the three areas of research from which every NewVisibility project starts, alongside visual language and information architecture.

The goal stated on the page is to build digital experiences that are intuitive, effective and recognisable. Intuitive because they need no instructions, recognisable because they carry the mark of the brand.

An interface system also has a practical advantage: when the site grows with new pages or sections, the elements already defined make it possible to keep it coherent over time.

The NewVisibility team, communication agency in Cantù

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Interface and brand

An interface is not neutral

Interface choices are part of a site's identity: how a menu opens, how a page scrolls, how content is presented. The Cantù team designs them bespoke, with no templates, for companies in Como, Brianza and Milan.

The Website service

Portfolio

Bespoke interfaces

Go to the web portfolio

Hessentia

Hessentia Website development – Hessentia Cornelio Cappellini, a furniture company

Web

Joia Paris

Joia Paris Marketing strategy

Marketing

Villa Clementina

Villa Clementina Website development – Boutique Hotel on Lake Como

Web

Contact

Want an interface designed for your brand?

Tell us about the project: we will assess it together with the Cantù team.

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A site enhances a brand's identity when language, content and interaction are built around the brand and not adapted from a standard scheme. NewVisibility does this in Cantù with bespoke websites and in-house photo and video, for companies in Como, Brianza, Milan and Ticino.

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A distinctive browsing experience emerges when scrolling and discovering content becomes part of the brand's story, with a coherent visual language, structure and interface. It is the goal of the award-winning sites by NewVisibility, an agency in Cantù (Como) active across Brianza, Milan and Lugano.

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The Cantù team looks after the website of a company in Como or Brianza with in-house development, photo, video and marketing, bespoke work, an enterprise CMS and hosting on servers managed by NewVisibility. A single point of contact in the province of Como, with no hand-offs between different suppliers.

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The difference between UI and UX is that UI is the interface, what you see, while UX is the user experience, what you feel while navigating. A good site, like those we build in Cantù for companies in Como and Milan, takes care of both together.

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A site reflects a furniture company's contemporary design when it translates its shapes and lines into visual language, information architecture and an interface system. It is the approach of our team in Cantù, in the province of Como, visible in the MisuraEmme site.

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