The questions research starts from
These are not a list of phases, but the themes the Cantù team keeps in mind when building the look of a site.
Photo and video are part of the language
Having an in-house photo and video department helps, because visual language does not stay on paper: it becomes images and footage created for that brand. For companies in Como and Brianza this means a single point of contact for the site and its content.
The Photo service
Information architecture is the way a site's content, pages and journeys are organised, so that visitors understand where they are and find what they are looking for. NewVisibility designs it in Cantù, in the province of Como, before the graphics, for the websites of companies in Como, Brianza and Milan.
Interface systems are the coherent set of elements (menus, buttons, page layouts) through which a site talks to the people using it, for an experience that is intuitive and recognisable. The NewVisibility team in Cantù (Como) designs them bespoke for each brand, with no templates.
A site enhances a brand's identity when language, content and interaction are built around the brand and not adapted from a standard scheme. NewVisibility does this in Cantù with bespoke websites and in-house photo and video, for companies in Como, Brianza, Milan and Ticino.
To assess the quality of a website, look at projects already delivered and use them like a customer: clear navigation, consistent style, an outside opinion on the work and a method that is well explained. If you are comparing agencies in Como or Milan, start from NewVisibility's portfolio and the sites on the Awards page.
Having in-house photo and video lets the people designing the site and the people producing the images work together, with a coherent visual language. In Cantù, in the province of Como, NewVisibility handles development and content this way for companies in Como, Milan and Lugano, as in the award-winning Villa Clementina site.