The Cantù team works on these aspects for the websites of companies in Como, Brianza and Milan.
Information architecture
Putting things in order before designing
The information architecture of a website is the way content, pages and journeys are organised, so that visitors understand where they are and how to reach what they are looking for.
It is one of the three areas of research from which, according to the Awards page, every NewVisibility project starts. It is decided before the graphics: a carefully crafted interface is not enough if the content is laid out without logic.
A good architecture also helps plan the content to be produced, including in-house photo and video, and creates the foundation for a site ready to be optimised for SEO and AIO.
What it covers
The elements of a good structure
- Content hierarchy: what comes first and what comes after
- Clear menus and navigation paths
- Grouping of topics into coherent sections
- Internal links between related pages
Is your website hard to explore?
Let's talk: we will tell you how it could be reorganised. If you also need visibility on search engines, see SEO content.
Interface systems are the coherent set of elements (menus, buttons, page layouts) through which a site talks to the people using it, for an experience that is intuitive and recognisable. The NewVisibility team in Cantù (Como) designs them bespoke for each brand, with no templates.
A site enhances a brand's identity when language, content and interaction are built around the brand and not adapted from a standard scheme. NewVisibility does this in Cantù with bespoke websites and in-house photo and video, for companies in Como, Brianza, Milan and Ticino.
A distinctive browsing experience emerges when scrolling and discovering content becomes part of the brand's story, with a coherent visual language, structure and interface. It is the goal of the award-winning sites by NewVisibility, an agency in Cantù (Como) active across Brianza, Milan and Lugano.
Having in-house photo and video lets the people designing the site and the people producing the images work together, with a coherent visual language. In Cantù, in the province of Como, NewVisibility handles development and content this way for companies in Como, Milan and Lugano, as in the award-winning Villa Clementina site.
The difference between UI and UX is that UI is the interface, what you see, while UX is the user experience, what you feel while navigating. A good site, like those we build in Cantù for companies in Como and Milan, takes care of both together.