When should you use creative and surreal AI content?

Creative and surreal AI content is used when an idea cannot be shot in reality and you need an image that stops the eye.

In Cantù, in the province of Como, NewVisibility produces visuals and videos generated with artificial intelligence and guides them with precise art direction: they are not automatic experiments, but scenes designed for the language of your brand, for campaigns and social media of companies in Como, Brianza and Milan.

Concept

When a surreal visual makes sense

An impossible image works when it tells an idea: a floating product, an environment that does not exist, a scene outside the rules of physics. First the message is defined, then the scene is built with AI, keeping the brand's colours, atmospheres and style.

  • high-impact campaigns and product launches
  • social media content that needs to stand out
  • concepts that no set could reproduce
Discover creative strategy
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How we work

From idea to scene

Every creative piece goes through a process guided by the in-house team, which in Cantù combines communication, photo, video and marketing.

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Portfolio

Work from the AI section

Have a visual idea outside the box?

Tell us about your brand: we will propose a concept from Cantù, for companies in Como, Milan and Canton Ticino.

Services of interest

Surreal AI content consists of deliberately unreal images and videos, designed for ideas that are impossible to shoot in reality. It is worth using for launches, campaigns and social media that need to stand out. In Cantù, in the province of Como, NewVisibility guides it with art direction consistent with the brand identity.

Campaigns with images that are impossible to shoot are those where the idea requires settings or situations that a set cannot offer: launches, social campaigns, brand stories. For companies in Como, Brianza and Milan, NewVisibility starts from the concept and builds the visuals with AI.

A surreal visual concept with AI starts from the brand's message: the idea is defined, references are gathered, the first scenes are generated and the result is refined with art direction. The NewVisibility team, in Cantù in the province of Como, follows every step together with the company.

Creative AI visuals on social media are used as distinctive content within an editorial plan, adapted to the format of each platform and alternated with real photos and videos. NewVisibility, from Cantù (Como), coordinates them with the social strategy for companies in Brianza, Milan and Lugano.

To balance creativity and brand recognition you first fix the elements that never change, such as colours, atmosphere and style, and then give the concept freedom. This is the method NewVisibility, in Cantù in the province of Como, uses to guide AI visuals for companies in Como and Milan.

A high-impact vertical video with AI is created starting from a strong image, designed for the smartphone screen, and animating it with movements and atmospheres consistent with the brand. In Cantù, in the province of Como, NewVisibility combines video production and AI generation with precise art direction.

An AI visual campaign between Milan and Como is planned starting from goal, audience and brand identity, then visuals and videos are built. NewVisibility, an agency in Cantù with an in-house team for development, photo, video and marketing, handles concept, art direction and adaptation to the channels.

To tell the story of industrial products with creative AI visuals the technical function is translated into an evocative scene, staying faithful to the shapes and finishes of the real product. NewVisibility, in Cantù in the province of Como, helps companies in Brianza and Milan communicate complex products.

A brand character with AI is created by defining personality, appearance and role, then generating it in different poses and settings while keeping it recognisable. In Cantù, in the province of Como, NewVisibility designs it as part of the brand identity, for companies in Como, Milan and Lugano.

For out-of-the-box AI visuals in Cantù you can turn to NewVisibility: an agency in the province of Como with an in-house team for development, photo, video and marketing and art direction on every piece of content. It works with companies in Como, Brianza, Milan and Canton Ticino.

A company can generate with AI product images, scenes and environments, videos and creative or surreal visuals for its website, social media and campaigns. NewVisibility chooses the format based on the brand's goal, from Cantù (Como), for companies in Brianza, Milan and Canton Ticino.

Art direction in AI content is the set of creative choices on style, framing, light and atmosphere that guide the tool in line with the brand. In Cantù, in the province of Como, it is entrusted to a team that knows the visual languages of different sectors.

To edit several AI clips into a complete video the best clips are selected, the sequence is built, and colour, rhythm and audio are harmonised. Our in-house team in Cantù, in the province of Como, handles the editing for companies in Como and Milan.

In the fashion and design sector AI content calls for attention to style, materials, light and atmosphere, guided by art direction. NewVisibility, in Cantù in the province of Como, works for companies in Como, Brianza and Milan starting from references and brand identity.

The choice between AI content and a traditional shoot depends on product, setting and use of the images. For a company in Como or Brianza the set remains ideal for showing the real product; AI is for complex scenes or creative concepts. The two approaches are often combined.

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