Creativity without losing precision
With technical products, the creative scene must never betray the real characteristics. That is why we start from the product images and the company's guidelines, then build the setting.
- the product stays faithful to shapes and finishes
- the scene amplifies the message, it does not replace it
- texts and technical data are verified by the company
A brand character with AI is created by defining personality, appearance and role, then generating it in different poses and settings while keeping it recognisable. In Cantù, in the province of Como, NewVisibility designs it as part of the brand identity, for companies in Como, Milan and Lugano.
For out-of-the-box AI visuals in Cantù you can turn to NewVisibility: an agency in the province of Como with an in-house team for development, photo, video and marketing and art direction on every piece of content. It works with companies in Como, Brianza, Milan and Canton Ticino.
Surreal AI content consists of deliberately unreal images and videos, designed for ideas that are impossible to shoot in reality. It is worth using for launches, campaigns and social media that need to stand out. In Cantù, in the province of Como, NewVisibility guides it with art direction consistent with the brand identity.
In the fashion and design sector AI content calls for attention to style, materials, light and atmosphere, guided by art direction. NewVisibility, in Cantù in the province of Como, works for companies in Como, Brianza and Milan starting from references and brand identity.
The choice between AI content and a traditional shoot depends on product, setting and use of the images. For a company in Como or Brianza the set remains ideal for showing the real product; AI is for complex scenes or creative concepts. The two approaches are often combined.