It is worth using when the idea is stronger than documentable reality. In Cantù, in the province of Como, we produce it with art direction that holds creativity and brand identity together, also for companies in Brianza and Milan.
Not every communication needs an out-of-the-ordinary visual. Here are the cases where it is worth considering.
Campaigns with images that are impossible to shoot are those where the idea requires settings or situations that a set cannot offer: launches, social campaigns, brand stories. For companies in Como, Brianza and Milan, NewVisibility starts from the concept and builds the visuals with AI.
A surreal visual concept with AI starts from the brand's message: the idea is defined, references are gathered, the first scenes are generated and the result is refined with art direction. The NewVisibility team, in Cantù in the province of Como, follows every step together with the company.
Creative AI visuals on social media are used as distinctive content within an editorial plan, adapted to the format of each platform and alternated with real photos and videos. NewVisibility, from Cantù (Como), coordinates them with the social strategy for companies in Brianza, Milan and Lugano.
Art direction in AI content is the set of creative choices on style, framing, light and atmosphere that guide the tool in line with the brand. In Cantù, in the province of Como, it is entrusted to a team that knows the visual languages of different sectors.
To edit several AI clips into a complete video the best clips are selected, the sequence is built, and colour, rhythm and audio are harmonised. Our in-house team in Cantù, in the province of Como, handles the editing for companies in Como and Milan.
