How do you develop a surreal visual concept with AI?

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Concept

From brief to surreal scene

A surreal visual concept with AI is developed starting from the brand's message: the idea is defined, references are gathered, the first scenes are generated and the result is refined with art direction.

The NewVisibility team, in Cantù in the province of Como, follows every step so that the final image truly speaks the language of the brand.

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The concept comes before the tool.

Before generating any image, it is clarified what the visual must communicate: atmosphere, colours, details and level of unreality. Only then does production begin, with revisions shared with the company. If the content will live on social channels, the work is coordinated with the creative strategy.

Portfolio

Work from the AI section

Shall we start from your concept?

Write to us: we work from Cantù with companies in Como, Brianza, Milan and Canton Ticino.

Services of interest

Creative AI visuals on social media are used as distinctive content within an editorial plan, adapted to the format of each platform and alternated with real photos and videos. NewVisibility, from Cantù (Como), coordinates them with the social strategy for companies in Brianza, Milan and Lugano.

To balance creativity and brand recognition you first fix the elements that never change, such as colours, atmosphere and style, and then give the concept freedom. This is the method NewVisibility, in Cantù in the province of Como, uses to guide AI visuals for companies in Como and Milan.

A high-impact vertical video with AI is created starting from a strong image, designed for the smartphone screen, and animating it with movements and atmospheres consistent with the brand. In Cantù, in the province of Como, NewVisibility combines video production and AI generation with precise art direction.

In the fashion and design sector AI content calls for attention to style, materials, light and atmosphere, guided by art direction. NewVisibility, in Cantù in the province of Como, works for companies in Como, Brianza and Milan starting from references and brand identity.

The choice between AI content and a traditional shoot depends on product, setting and use of the images. For a company in Como or Brianza the set remains ideal for showing the real product; AI is for complex scenes or creative concepts. The two approaches are often combined.

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