Creative AI visuals for social media
Creative AI visuals on social media are used as distinctive content within an editorial plan: out-of-the-ordinary images and short videos that make the brand recognisable among many similar posts.
From Cantù, in the province of Como, we design them together with the social strategy, so every visual has a precise role in the content calendar.
How to use them in the editorial plan
A few criteria for adding creative content without losing consistency.
To balance creativity and brand recognition you first fix the elements that never change, such as colours, atmosphere and style, and then give the concept freedom. This is the method NewVisibility, in Cantù in the province of Como, uses to guide AI visuals for companies in Como and Milan.
A high-impact vertical video with AI is created starting from a strong image, designed for the smartphone screen, and animating it with movements and atmospheres consistent with the brand. In Cantù, in the province of Como, NewVisibility combines video production and AI generation with precise art direction.
An AI visual campaign between Milan and Como is planned starting from goal, audience and brand identity, then visuals and videos are built. NewVisibility, an agency in Cantù with an in-house team for development, photo, video and marketing, handles concept, art direction and adaptation to the channels.
The choice between AI content and a traditional shoot depends on product, setting and use of the images. For a company in Como or Brianza the set remains ideal for showing the real product; AI is for complex scenes or creative concepts. The two approaches are often combined.
A company can generate with AI product images, scenes and environments, videos and creative or surreal visuals for its website, social media and campaigns. NewVisibility chooses the format based on the brand's goal, from Cantù (Como), for companies in Brianza, Milan and Canton Ticino.