In vertical videos the immediate visual impact matters: composition, colour and movement must be designed to capture attention on social media, consistent with the brand's style and without losing art direction.
The vertical video designed for the smartphone
A high-impact vertical video with AI is created starting from a strong image, designed from the outset for the full-screen smartphone format, and animating it with movements and atmospheres consistent with the brand.
In Cantù, in the province of Como, the in-house team combines video production and AI generation: the creative idea comes before the technique.
Video productionFrom image to video
Three key moments in our work with companies in Como, Brianza and Milan.



A vertical video for your brand?
Tell us your idea: we are in Cantù and work with companies in Como, Milan and Lugano.
An AI visual campaign between Milan and Como is planned starting from goal, audience and brand identity, then visuals and videos are built. NewVisibility, an agency in Cantù with an in-house team for development, photo, video and marketing, handles concept, art direction and adaptation to the channels.
To tell the story of industrial products with creative AI visuals the technical function is translated into an evocative scene, staying faithful to the shapes and finishes of the real product. NewVisibility, in Cantù in the province of Como, helps companies in Brianza and Milan communicate complex products.
A brand character with AI is created by defining personality, appearance and role, then generating it in different poses and settings while keeping it recognisable. In Cantù, in the province of Como, NewVisibility designs it as part of the brand identity, for companies in Como, Milan and Lugano.
Art direction in AI content is the set of creative choices on style, framing, light and atmosphere that guide the tool in line with the brand. In Cantù, in the province of Como, it is entrusted to a team that knows the visual languages of different sectors.
To edit several AI clips into a complete video the best clips are selected, the sequence is built, and colour, rhythm and audio are harmonised. Our in-house team in Cantù, in the province of Como, handles the editing for companies in Como and Milan.


