Editing is the moment when individual clips become a story. Our in-house team in Cantù, in the province of Como, brings video, photo and marketing skills together in the same studio, which helps keep art direction and communication goals aligned.
A well-edited AI video does not show the joins between one clip and the next. For companies in Como, Brianza and Milan we also take care of the integration with real footage when needed, thanks to our video production.
The formats of AI videos depend on the channel: vertical for smartphones, horizontal for websites and presentations, dedicated formats for showroom and point-of-sale screens. In Cantù, in the province of Como, we define them at the start of the project for companies in Como, Brianza and Milan.
An AI commercial for a company between Como and Milan starts from a brief, continues with scenes and clips and ends with editing and formats. In Cantù, NewVisibility's in-house team follows the whole process with art direction, and some of our websites have won international CSSDA awards.
To combine AI clips and real footage you need shared art direction that harmonises the light, colour and rhythm of the two parts. In Cantù, in the province of Como, a single in-house team follows both phases for companies in Como, Brianza and Milan.
To keep colours and moods the same, palette, light and setting are fixed as a single reference and reapplied to every piece of content in the series. The NewVisibility team in Cantù, near Como, compares the images with one another before delivery.
To get wide shots, video and details of the same scene the environment is generated and then shot from different points of view, keeping the same light, the same colours and the same details. NewVisibility works from Cantù, in the province of Como, for companies in Como, Brianza and Milan.
