For companies in Como, Brianza and Milan we map out the channels before starting.
Formats
A format for every screen
The formats of an AI video for social media, website and in-company screens depend on the channel: vertical for content designed for smartphones, horizontal for websites and presentations, dedicated formats for showroom and point-of-sale screens.
In Cantù, in the province of Como, we define the formats at the start of the project, so that the scene is designed from the outset for the different framings.
Where the video goes
Channels and formats
- Social media
- Company website Website
- Screens in showrooms and at trade fairs
- Newsletters and presentations
Thinking about formats first avoids adapting a video after the fact.
If the project involves several channels, we can prepare different versions of the same content, keeping the same art direction.
Where do you want to publish your video?
Tell us the channels: we will help you from our studio in Cantù.
An AI commercial for a company between Como and Milan starts from a brief, continues with scenes and clips and ends with editing and formats. In Cantù, NewVisibility's in-house team follows the whole process with art direction, and some of our websites have won international CSSDA awards.
To combine AI clips and real footage you need shared art direction that harmonises the light, colour and rhythm of the two parts. In Cantù, in the province of Como, a single in-house team follows both phases for companies in Como, Brianza and Milan.
For AI video in Lugano and Ticino you can turn to NewVisibility, an agency in Cantù (Como) with an in-house team for art direction, video, photo and marketing. We work for companies in Como, Milan and Canton Ticino, with international CSSDA awards for some of our websites.
To get wide shots, video and details of the same scene the environment is generated and then shot from different points of view, keeping the same light, the same colours and the same details. NewVisibility works from Cantù, in the province of Como, for companies in Como, Brianza and Milan.
To combine real photos and AI content you need shared art direction that makes light, colours and atmosphere consistent. You start from real shots of the product or setting and extend them with generated scenes. The Cantù team follows both phases for companies in Como, Brianza and Milan.