A mixed project can start from real shots of the product or the setting and then extend with generated scenes. Our team in Cantù, in the province of Como, follows both phases for companies in Como, Brianza and Milan, so that the style stays recognisable.
Three typical moments of a project that combines a shoot and AI.
Colours, atmospheres and details are defined beforehand, so that photos and AI images look like part of the same campaign. If the goal is brand consistency, see also Visual identity and logo.
How to disclose AI-generated content is first of all a brand communication choice. For any disclosure obligations, rights and commercial use we do not give legal advice: consult the legal adviser of your company in Como, Brianza or Milan.
No: AI does not replace photographers and videomakers, it is a complementary tool guided by art direction. The Cantù team, in the province of Como, works with photo, video and AI and chooses the most suitable tool for each piece of content for companies in Como, Brianza and Milan.
To compare the timing and flexibility of AI and a set, look at the project factors: scene complexity, logistics, revisions, variants and formats. AI is faster and more flexible than traditional content. We assess it from the brief, from Cantù, for companies in Como and Brianza.
It depends on the project: AI content does not necessarily cost less than a traditional set. The same items need to be compared, from set-up and art direction to production and variants. NewVisibility, in Cantù in the province of Como, assesses both options case by case for companies in Como and Milan.
The limits of AI content concern control over details, consistency across several images and human verification. For rights and commercial use, rely on your legal adviser. NewVisibility, in Cantù in the province of Como, checks every piece of content before delivery for companies in Como and Milan.
