What are the current limits of content generated with AI?

The limits of content generated with AI mainly concern control over details, consistency across several images and the need for human verification.

This is why NewVisibility, in Cantù in the province of Como, does not use AI as an automatic process: every piece of content goes through art direction and a check before delivery.

Good to know

Where care is needed

A serious agency tells you in advance.

Details
hands, text and small features need checking
Consistency
the same scene must be maintained across several pieces of content
Product fidelity
shapes and finishes must be verified
Legal aspects
to be assessed with your legal adviser
Complementary

AI and real content together

Where maximum adherence to reality is needed, a traditional photo service can be the right choice. For companies in Como, Brianza and Milan we assess case by case.

On rights, licences and commercial use of generated images, we always refer you to your company's legal adviser.

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Portfolio

What we produce

Have doubts about your project?

Let's talk it over with the Cantù team: we will assess together what makes sense to generate.

Services of interest

To start an AI content project you need a goal, the brand identity and materials about the product or setting, such as logo, colours, still life and references. NewVisibility, in Cantù in the province of Como, helps you see what is missing, including for companies in Milan and Lugano.

It makes sense to entrust AI content to an agency because art direction, brand consistency and quality control matter, not just the tool. NewVisibility, in Cantù in the province of Como, has an in-house team covering development, photo, video and marketing and works for companies in Milan and Lugano.

In Cantù, AI photo and video for companies is produced by NewVisibility, a communication agency in the province of Como with an in-house team for development, photo, video and marketing. We also work for companies in Como, Brianza and Milan, with art direction and our own managed servers for the website.

To create an AI video from an image, you start from a still life or a defined setting, animate it and check that light, colours and details stay consistent. In Cantù, in the province of Como, we do this with art direction for companies in Como and Milan.

To generate an AI scene from a still life you start from the product photo, define the setting together with the brand and generate the scene while keeping shapes, materials and finishes. NewVisibility oversees the work from Cantù, in the province of Como, with in-house art direction for companies in Como and Brianza.

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