The base image is the fixed point of the project: from there you decide what moves, how the camera moves and what atmosphere the scene should have. In Cantù, in the province of Como, our team sets up every step with precise art direction, so that the video stays faithful to the brand identity.
From the image to the moving scene
- the base image is chosen or prepared, for example a product still life;
- the setting and the visual style are defined;
- the scene is animated, checking that the details stay identical;
- the result is assessed before moving on to editing.
We work with companies in Como, Brianza and Milan, and for those who need real footage there is also our team's video production.


The length of an AI video depends on the story to tell, the number of scenes, the publishing channel and the editing. For companies in Como and Brianza, in Cantù we define the length together with the client starting from the goal of the content, with no fixed formulas.
To animate a static image with AI you decide what should move, generate the motion from the image and check that product and scene stay faithful to the original. In Cantù, in the province of Como, every animation is guided by art direction, for companies in Como and Lugano.
To keep the same scene across several AI clips a reference environment is built and reused, checking light, colours and details. In Cantù, in the province of Como, we work this way for companies in Como, Brianza and Milan, without setting up a new set for every shot.
To keep colours and moods the same, palette, light and setting are fixed as a single reference and reapplied to every piece of content in the series. The NewVisibility team in Cantù, near Como, compares the images with one another before delivery.
To get wide shots, video and details of the same scene the environment is generated and then shot from different points of view, keeping the same light, the same colours and the same details. NewVisibility works from Cantù, in the province of Como, for companies in Como, Brianza and Milan.





