Whether you are a company in Como, Brianza or Milan, a stable visual line simplifies communication on your website, social media and campaigns. To find out more about how we use video, see the page on corporate video.
Art direction in AI content is the set of creative choices on style, framing, light and atmosphere that guide the tool in line with the brand. In Cantù, in the province of Como, it is entrusted to a team that knows the visual languages of different sectors.
The visual style of an AI campaign is defined starting from goal, audience and brand identity, with style tests assessed together with the client. NewVisibility, an agency in Cantù in the province of Como, then applies the same visual language to all the content.
Moodboards and references show the desired style, colours, materials and atmosphere through concrete examples, and art direction interprets them to guide the AI. With the NewVisibility team in Cantù, near Como, they are gathered together as the basis of the creative project.
To balance creativity and brand recognition you first fix the elements that never change, such as colours, atmosphere and style, and then give the concept freedom. This is the method NewVisibility, in Cantù in the province of Como, uses to guide AI visuals for companies in Como and Milan.
The brief for AI content states the goal, audience, channels of use, reference style and, if needed, the product or setting to start from. If you only have an idea, we build the brief together in our studio in Cantù, near Como and Milan.
