You do not need a long document: clear points on three fronts are enough.
If the content starts from a product, the starting point is the product itself, to be reproduced faithfully in shapes, materials and finishes. To get your bearings on the method, see also our creative strategy.
Write to us: we help you turn it into a brief for AI content.
Revisions of AI images and videos compare the content with the brief and art direction, to refine light, details, atmosphere and format. The Cantù team works with companies in Como, Brianza and Milan on concrete material, indicating together what to refine.
Useful brand materials are logo, colours, style, visual references and, if you start from a product, its still life. From Cantù we work with companies in Como, Brianza and Milan starting from what they already have, without asking them to prepare everything beforehand.
The approval of AI content takes place before delivery: consistency with the brief, fidelity to the brand and details are checked, then the company gives the go-ahead. Our team in Cantù follows this step with companies in Como, Brianza and Milan.
The formats of AI videos depend on the channel: vertical for smartphones, horizontal for websites and presentations, dedicated formats for showroom and point-of-sale screens. In Cantù, in the province of Como, we define them at the start of the project for companies in Como, Brianza and Milan.
A quote for AI content includes concept and art direction, content production, refinement and delivery. NewVisibility, in Cantù in the province of Como, breaks them down into readable items for companies in Como, Brianza and Milan; the exact ones are defined after the brief, because they change from project to project.
