How is content approved before delivery?

The approval of AI content takes place before delivery: you look at the images and videos, check that they respect the brief and the brand identity, and give the go-ahead.

For companies in Como, Brianza and Milan who rely on our team in Cantù, approval is the moment when the content becomes final. Before that step there is still room to refine.

Consistency with the brief

We check that the content meets the goals, audience and channel indicated at the start.

Fidelity to the brand

Colours, atmosphere and style are compared with the identity of your brand and with the shared references.

Details and finishes

Products, settings and particulars are checked, to avoid inconsistencies from one piece of content to another.

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The go-ahead

Who approves on your side

It is worth establishing from the brief who, in your company, has the final say: marketing, management or the sales department. For legal aspects regarding the use of the content, always consult the company's legal adviser. If you have doubts, talk to us.

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Portfolio

Examples from the portfolio

The team

An in-house team, close to you

From Cantù we follow companies in Como, Brianza and Milan.

Our team
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The formats and resolutions of AI content depend on the channels of use: website, social media, campaigns, print or screens require different files. That is why we define them in the brief with the companies in Como, Brianza and Milan that we follow from Cantù.

An AI content archive is organised by project and channel, with clear names, final versions kept separate from drafts and briefs stored together with the files. Good order helps companies in Como, Brianza and Milan reuse content over time.

With an agency in Cantù the way of working, in person or remotely, is agreed according to the project. The office is in Cantù, in the province of Como, convenient for those operating between Como, Brianza and Milan; for Lugano and Ticino the discussion can also take place remotely.

To start an AI content project you need a goal, the brand identity and materials about the product or setting, such as logo, colours, still life and references. NewVisibility, in Cantù in the province of Como, helps you see what is missing, including for companies in Milan and Lugano.

The quality control of an AI image checks adherence to the brief, consistency with the brand and the series, and attention to detail, with final client approval. In Cantù, in the province of Como, NewVisibility does this with an internal review before every delivery.

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