A few simple habits make the difference.
Useful criteria
How to organise the files
- Folders by project or campaign
- Clear and consistent file names
- Final versions kept separate from drafts
- Briefs and references stored together
A well-ordered archive helps marketing and sales find what they need right away.
If you produce content continuously, think about how to make it accessible to the departments that use it. For legal aspects regarding the storage and use of files, consult the company's legal adviser.
With an agency in Cantù the way of working, in person or remotely, is agreed according to the project. The office is in Cantù, in the province of Como, convenient for those operating between Como, Brianza and Milan; for Lugano and Ticino the discussion can also take place remotely.
It is worth involving marketing and sales from the brief: marketing indicates goals, tone and channels, sales the priority products and customers' questions. We can listen to both in our studio in Cantù, for companies in Como, Brianza and Milan.
A recurring production of AI content is planned with a shared calendar, defined channels and a stable visual line to maintain over time. From Cantù we support companies in Como, Brianza and Milan in setting up the plan.
The formats of AI videos depend on the channel: vertical for smartphones, horizontal for websites and presentations, dedicated formats for showroom and point-of-sale screens. In Cantù, in the province of Como, we define them at the start of the project for companies in Como, Brianza and Milan.
A quote for AI content includes concept and art direction, content production, refinement and delivery. NewVisibility, in Cantù in the province of Como, breaks them down into readable items for companies in Como, Brianza and Milan; the exact ones are defined after the brief, because they change from project to project.