How do you involve marketing and the sales department in the project?

To involve marketing and the sales department in an AI content project, it is best to bring them to the table from the brief, because they are the ones who use the content every day.

Marketing knows tone and channels; sales knows what customers ask and which products need to be presented better. If your company is between Como, Brianza and Milan, we can listen to both in our studio in Cantù.

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Who brings what

Two complementary perspectives

Marketing indicates goals, tone of voice and publishing channels. Sales points out priority products, recurring customer questions and materials useful for selling.

Putting the two in dialogue leads to content that is more useful to those who use it.

How to organise

A single point of contact for the project

Appointing an internal contact person, who collects the departments' requests, makes dialogue with the agency more straightforward. If you want to set up how the departments are involved, contact us.

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Portfolio

What we can create

Contact

Let's talk with the team

Tell us how marketing and sales work in your company.

Contact us
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A recurring production of AI content is planned with a shared calendar, defined channels and a stable visual line to maintain over time. From Cantù we support companies in Como, Brianza and Milan in setting up the plan.

The phases of an AI content project are brief, art direction, generation, review and delivery of the files. Every step produces something to approve together. Our team in Cantù follows this path with companies in Como, Brianza and Milan.

The brief for AI content states the goal, audience, channels of use, reference style and, if needed, the product or setting to start from. If you only have an idea, we build the brief together in our studio in Cantù, near Como and Milan.

AI content in business communication is used on websites, social media, online campaigns, newsletters, presentations, trade fairs and points of sale. NewVisibility, in Cantù in the province of Como, helps companies in Como, Brianza and Milan choose the right channels, starting from the brand identity.

To start an AI content project you need a goal, the brand identity and materials about the product or setting, such as logo, colours, still life and references. NewVisibility, in Cantù in the province of Como, helps you see what is missing, including for companies in Milan and Lugano.

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