For companies in Como, Brianza and Milan who work with us in Cantù, the process follows a clear logic: first we define what to communicate, then how to show it, and only after that do we generate. The order matters, because solid art direction avoids chasing corrections when the work is well advanced.
Every phase produces something you can see and approve.
A well-written brief shortens the road to the result. If you only have an initial idea, contact us for a first discussion.
The brief for AI content states the goal, audience, channels of use, reference style and, if needed, the product or setting to start from. If you only have an idea, we build the brief together in our studio in Cantù, near Como and Milan.
Revisions of AI images and videos compare the content with the brief and art direction, to refine light, details, atmosphere and format. The Cantù team works with companies in Como, Brianza and Milan on concrete material, indicating together what to refine.
Useful brand materials are logo, colours, style, visual references and, if you start from a product, its still life. From Cantù we work with companies in Como, Brianza and Milan starting from what they already have, without asking them to prepare everything beforehand.
The quality control of an AI image checks adherence to the brief, consistency with the brand and the series, and attention to detail, with final client approval. In Cantù, in the province of Como, NewVisibility does this with an internal review before every delivery.
The formats of AI videos depend on the channel: vertical for smartphones, horizontal for websites and presentations, dedicated formats for showroom and point-of-sale screens. In Cantù, in the province of Como, we define them at the start of the project for companies in Como, Brianza and Milan.
