Final approval always stays with the client.
For companies in Como, Brianza and Milan the check is a phase of the project, not an extra. To understand how we work together, see the team page.
Checklist
What is checked
The checks follow the points that matter for the brand.
Brief
Adherence to the goal and the instructions received
Brand
The brand's colours, style and tone
Details
Proportions, surfaces and particulars
Series
Consistency with the other images
Format
Suitability for the channel of use
The art direction of an agency in Cantù combines communication experience, AI tools and an in-house team covering development, photo, video and marketing. NewVisibility, in the province of Como, has won CSSDA awards for some of its websites and serves companies in Como, Milan and Lugano.
To combine AI content and real photos without a clash, light, colours, cropping and post-production are aligned, so as to obtain a single consistent series. In Cantù, in the province of Como, the NewVisibility team produces photo, video and AI in the same studio.
An AI image is faithful to the brand identity when colours, style, light and details are defined before generation. In Cantù, in the province of Como, the NewVisibility team turns the brand into working rules and assesses every result before presenting it.
The brief for AI content states the goal, audience, channels of use, reference style and, if needed, the product or setting to start from. If you only have an idea, we build the brief together in our studio in Cantù, near Como and Milan.
Art direction affects the quote because it includes references, style, selection and control that make AI content consistent with the brand. A project with a defined identity requires less initial research. NewVisibility, in Cantù in the province of Como, considers it essential for companies in Como, Brianza and Milan.