NewVisibility, an agency with an in-house team in Cantù (Como), translates the brand's identity into working instructions for the AI. Nothing that makes a brand recognisable is left to chance, and every result is assessed by the team before it is presented.
Before any image is generated, these elements are gathered and organised.
The work is guided by communication experience and by knowledge of the visual languages of different sectors. For companies in Como, Brianza and Milan, this means images that speak the brand's language and do not look generic.
If you want to understand how we work on visual content, also read the page on creative strategy.
Write to us from your company in Como, Brianza or Milan: we will assess together how to set up the content.
To keep colours and moods the same, palette, light and setting are fixed as a single reference and reapplied to every piece of content in the series. The NewVisibility team in Cantù, near Como, compares the images with one another before delivery.
Art direction in AI content is the set of creative choices on style, framing, light and atmosphere that guide the tool in line with the brand. In Cantù, in the province of Como, it is entrusted to a team that knows the visual languages of different sectors.
The visual style of an AI campaign is defined starting from goal, audience and brand identity, with style tests assessed together with the client. NewVisibility, an agency in Cantù in the province of Como, then applies the same visual language to all the content.
To faithfully reproduce a product's shapes, materials and finishes you start from the real product and check every result against the original, correcting the details that do not match. NewVisibility works this way from Cantù, near Como, with art direction, for companies in Como, Brianza and Milan.
To balance creativity and brand recognition you first fix the elements that never change, such as colours, atmosphere and style, and then give the concept freedom. This is the method NewVisibility, in Cantù in the province of Como, uses to guide AI visuals for companies in Como and Milan.
