To combine AI content and real photos without a clash, light, colours, cropping and post-production are aligned, so that everything looks like part of the same series.
In Cantù, in the province of Como, the NewVisibility team produces photo, video and AI content in the same studio: this makes the harmonising work easier for companies in Como, Brianza and Milan.
Three elements make the difference when the two worlds live side by side.
If you already have a photo archive, it is used as a reference. For projects between Como and Lugano you can find out more about the photo service and the video service.
Tell us what you have: we will reply from our team in Cantù.
An AI image is faithful to the brand identity when colours, style, light and details are defined before generation. In Cantù, in the province of Como, the NewVisibility team turns the brand into working rules and assesses every result before presenting it.
To keep colours and moods the same, palette, light and setting are fixed as a single reference and reapplied to every piece of content in the series. The NewVisibility team in Cantù, near Como, compares the images with one another before delivery.
Art direction in AI content is the set of creative choices on style, framing, light and atmosphere that guide the tool in line with the brand. In Cantù, in the province of Como, it is entrusted to a team that knows the visual languages of different sectors.
For companies in Como and Brianza the most useful AI content shows the product in credible scenes and settings: wide shots, videos and details of the same scene, for catalogues, social media and campaigns. NewVisibility produces it in Cantù, starting from the product still life.
To faithfully reproduce a product's shapes, materials and finishes you start from the real product and check every result against the original, correcting the details that do not match. NewVisibility works this way from Cantù, near Como, with art direction, for companies in Como, Brianza and Milan.
