To create an AI scene starting from a still life of a product, you start from the product photo, define the setting together with the brand and generate the scene while keeping shapes, materials and finishes. In Cantù, in the province of Como, we follow the work step by step with in-house art direction.
What you need to get started
The starting point is always the real product. These are the materials that help us set up the scene.
Art direction guides the scene
We do not leave the scene to chance: we choose light, framing and atmosphere according to the brand identity. If the product has yet to be photographed, our team's photo service prepares the starting still life for companies in Como, Brianza and Milan.

Do you have a still life to turn into a scene?
Write to us from your area, between Como and Lugano: we will reply from our studio in Cantù.
To faithfully reproduce a product's shapes, materials and finishes you start from the real product and check every result against the original, correcting the details that do not match. NewVisibility works this way from Cantù, near Como, with art direction, for companies in Como, Brianza and Milan.
To create an AI environment such as a living room or a showroom without building a set, furnishings, colours, light and atmosphere are defined with the brand, then the environment is generated and found identical in every piece of content. NewVisibility does this from Cantù, in the province of Como, for companies in Como, Brianza and Milan.
To show the same product in several settings the product stays fixed while environment, light and atmosphere change according to the audience of each channel. NewVisibility adapts the scenes from Cantù, in the province of Como, for companies in Como, Brianza and Milan, keeping them consistent with the brand identity.
An AI image is faithful to the brand identity when colours, style, light and details are defined before generation. In Cantù, in the province of Como, the NewVisibility team turns the brand into working rules and assesses every result before presenting it.
To keep the same scene across several AI clips a reference environment is built and reused, checking light, colours and details. In Cantù, in the province of Como, we work this way for companies in Como, Brianza and Milan, without setting up a new set for every shot.



