Flexibility is AI's strength: the same scene can become a wide shot, a video and a detail.
If you would like an opinion on your case, the Cantù team is available: see also Social campaigns for uses on the channels.
The comparison
Comparing timing and flexibility
To compare the timing and flexibility of AI and a traditional set it is best to look at the project factors, not a fixed number: AI content is faster and more flexible to produce than traditional content, but scene complexity and revisions always matter. We assess it with companies in Como and Brianza starting from the brief.
Factors
What affects timing
The same elements weigh differently on AI and on a set.
Scene complexity
Number of elements, environments and details
Logistics
Set-up, travel, availability of people and places
Revisions
How many approval steps are needed
Variants
New settings for the same product
Formats
Catalogues, social media, website, campaigns
Want to compare the two routes for your project?
Write to us: we will reply from Cantù, for companies in Como, Brianza and Milan.
For a company in Como, moving from the set to AI content changes how images are prepared and approved: you start from product, setting and art direction instead of building every scene. The Cantù team also supports companies in Brianza and Milan, keeping the shoot where it is needed.
Entrusting photo, video and AI content to a single agency in Como helps maintain a consistent style and a single point of contact. NewVisibility has an in-house team in Cantù covering development, photo, video and marketing, and international CSSDA awards for some websites, serving companies in Como, Milan and Lugano.
It depends on the scope of the project: a freelancer may be enough for limited needs, while an agency with an in-house team brings together more skills. NewVisibility, in Cantù (Como), has development, photo, video and marketing on site, for companies in Como, Brianza and Milan.
To create an AI environment such as a living room or a showroom without building a set, furnishings, colours, light and atmosphere are defined with the brand, then the environment is generated and found identical in every piece of content. NewVisibility does this from Cantù, in the province of Como, for companies in Como, Brianza and Milan.
The phases of an AI content project are brief, art direction, generation, review and delivery of the files. Every step produces something to approve together. Our team in Cantù follows this path with companies in Como, Brianza and Milan.