An in-house team can connect content, website and marketing in a single process.
Meet the people in our team on the Team page.
The comparison
What differs between an agency and a freelancer
Choosing between an agency with an in-house team and a freelancer for AI content depends on the scope of the project: a freelancer may suit limited needs, while an in-house team covers more skills in the same place. NewVisibility, in Cantù in the province of Como, has a team with development, photo, video and marketing, serving companies in Como, Brianza and Milan.
To assess
Questions to ask whoever offers you the service
A few useful criteria, valid for any supplier.
Skills
Art direction, photo, video and AI
Coordination
How many people follow the project
Continuity
Who handles revisions and updates
Legal aspects
To be checked with your adviser
Want to talk to our team?
Write to us from Como, Brianza or Milan: we will reply from Cantù.
The choice between AI content and a traditional shoot depends on product, setting and use of the images. For a company in Como or Brianza the set remains ideal for showing the real product; AI is for complex scenes or creative concepts. The two approaches are often combined.
It is best to shoot in real life people, teams at work, offices, plants, events and products that must be shown faithfully. For companies in Como, Brianza and Milan they are the basis of authentic communication, which the Cantù team can support with AI content when a constructed scene is needed.
AI lets you avoid building a set when you need a product in an environment that has not been built: from the still life or a defined setting, a scene consistent in light and details is generated. For catalogues and campaigns of companies in Como and Brianza, with art direction in Cantù.
The limits of AI content concern control over details, consistency across several images and human verification. For rights and commercial use, rely on your legal adviser. NewVisibility, in Cantù in the province of Como, checks every piece of content before delivery for companies in Como and Milan.
To combine AI clips and real footage you need shared art direction that harmonises the light, colour and rhythm of the two parts. In Cantù, in the province of Como, a single in-house team follows both phases for companies in Como, Brianza and Milan.