In Cantù, in the province of Como, our in-house team follows every AI video from art direction through to editing: AI is a tool guided by communication experience, not an automatic experiment. The result is a realistic, credible video tailored to your brand identity, which you can use on your website, social media and campaigns.
The stages of an AI video
Every project follows a precise path, from the idea to delivery.
A visual story without a set for every shot
Starting from a defined setting, for example a living room with a table, a rug and a wall with a specific finish, you find the same scene in the wide shot, in the video and in the detail. This way catalogues, social media and campaigns stay consistent without building a new set every time. We work for companies in Como, Brianza, Milan and Canton Ticino, and where needed we complement real footage with our video production.
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To create an AI video from an image, you start from a still life or a defined setting, animate it and check that light, colours and details stay consistent. In Cantù, in the province of Como, we do this with art direction for companies in Como and Milan.
The length of an AI video depends on the story to tell, the number of scenes, the publishing channel and the editing. For companies in Como and Brianza, in Cantù we define the length together with the client starting from the goal of the content, with no fixed formulas.
To animate a static image with AI you decide what should move, generate the motion from the image and check that product and scene stay faithful to the original. In Cantù, in the province of Como, every animation is guided by art direction, for companies in Como and Lugano.
To keep the same scene across several AI clips a reference environment is built and reused, checking light, colours and details. In Cantù, in the province of Como, we work this way for companies in Como, Brianza and Milan, without setting up a new set for every shot.
Yes, you can add voice, music and audio to an AI video at the editing stage, choosing them according to the brand and the channel. For licences and usage rights it is best to consult your legal adviser. In Cantù we work with companies in Como, Brianza and Milan.
To edit several AI clips into a complete video the best clips are selected, the sequence is built, and colour, rhythm and audio are harmonised. Our in-house team in Cantù, in the province of Como, handles the editing for companies in Como and Milan.
The formats of AI videos depend on the channel: vertical for smartphones, horizontal for websites and presentations, dedicated formats for showroom and point-of-sale screens. In Cantù, in the province of Como, we define them at the start of the project for companies in Como, Brianza and Milan.
An AI commercial for a company between Como and Milan starts from a brief, continues with scenes and clips and ends with editing and formats. In Cantù, NewVisibility's in-house team follows the whole process with art direction, and some of our websites have won international CSSDA awards.
To combine AI clips and real footage you need shared art direction that harmonises the light, colour and rhythm of the two parts. In Cantù, in the province of Como, a single in-house team follows both phases for companies in Como, Brianza and Milan.
For AI video in Lugano and Ticino you can turn to NewVisibility, an agency in Cantù (Como) with an in-house team for art direction, video, photo and marketing. We work for companies in Como, Milan and Canton Ticino, with international CSSDA awards for some of our websites.
AI video generation animates images and scenes that are already defined, keeping the same light, colours and details. The clips are edited into a complete story with precise direction. NewVisibility works this way from Cantù, in the province of Como, for companies in Brianza, Milan and Lugano.
To keep colours and moods the same, palette, light and setting are fixed as a single reference and reapplied to every piece of content in the series. The NewVisibility team in Cantù, near Como, compares the images with one another before delivery.
To get wide shots, video and details of the same scene the environment is generated and then shot from different points of view, keeping the same light, the same colours and the same details. NewVisibility works from Cantù, in the province of Como, for companies in Como, Brianza and Milan.
To combine real photos and AI content you need shared art direction that makes light, colours and atmosphere consistent. You start from real shots of the product or setting and extend them with generated scenes. The Cantù team follows both phases for companies in Como, Brianza and Milan.
To adapt AI content to social networks you start from the same scene and adapt it to different formats and rhythms: vertical for stories and reels, square or horizontal for feeds. NewVisibility, in Cantù in the province of Como, also handles marketing for companies in Como, Brianza and Milan.



