How does video generation with artificial intelligence work?

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AI video

The video starts from a defined scene

Video generation with artificial intelligence animates scenes and images that are already defined, producing clips consistent with the brand's style. In Cantù, in the province of Como, NewVisibility starts from an image or a setting and turns it into motion, keeping the same light, the same colours and the same details.

The individual clips are edited into a complete story, with direction planned before anything is generated.

An AI video is not an automatic experiment: it needs art direction that chooses framing, rhythm and atmosphere. For companies in Como, Brianza and Milan the result can sit alongside real footage shot by our video service.

What you get

A single visual story

The same scene from three perspectives: wide, in motion and in detail.

NewVisibility, communication and digital marketing agency in Cantù
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Portfolio

Work to look at

Have an idea for an AI video?

Write to us from the Como, Milan or Lugano area: we will assess together how to develop it.

Services of interest

Yes, an AI image can look like a real photo when light, materials, proportions and details are handled with care. Realism depends on art direction and on checking the result. NewVisibility works this way in Cantù, in the province of Como, for clients in Milan and Lugano.

A company can generate with AI product images, scenes and environments, videos and creative or surreal visuals for its website, social media and campaigns. NewVisibility chooses the format based on the brand's goal, from Cantù (Como), for companies in Brianza, Milan and Canton Ticino.

For companies in Como and Brianza the most useful AI content shows the product in credible scenes and settings: wide shots, videos and details of the same scene, for catalogues, social media and campaigns. NewVisibility produces it in Cantù, starting from the product still life.

To generate an AI scene from a still life you start from the product photo, define the setting together with the brand and generate the scene while keeping shapes, materials and finishes. NewVisibility oversees the work from Cantù, in the province of Como, with in-house art direction for companies in Como and Brianza.

The choice between AI content and a traditional shoot depends on product, setting and use of the images. For a company in Como or Brianza the set remains ideal for showing the real product; AI is for complex scenes or creative concepts. The two approaches are often combined.

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