How does an AI content project work?

The phases of an AI content project are brief, art direction, generation, review and delivery of the files. Every step produces something to approve together. Our team in Cantù follows this path with companies in Como, Brianza and Milan.

The brief for AI content states the goal, audience, channels of use, reference style and, if needed, the product or setting to start from. If you only have an idea, we build the brief together in our studio in Cantù, near Como and Milan.

Revisions of AI images and videos compare the content with the brief and art direction, to refine light, details, atmosphere and format. The Cantù team works with companies in Como, Brianza and Milan on concrete material, indicating together what to refine.

Useful brand materials are logo, colours, style, visual references and, if you start from a product, its still life. From Cantù we work with companies in Como, Brianza and Milan starting from what they already have, without asking them to prepare everything beforehand.

The approval of AI content takes place before delivery: consistency with the brief, fidelity to the brand and details are checked, then the company gives the go-ahead. Our team in Cantù follows this step with companies in Como, Brianza and Milan.

The formats and resolutions of AI content depend on the channels of use: website, social media, campaigns, print or screens require different files. That is why we define them in the brief with the companies in Como, Brianza and Milan that we follow from Cantù.

An AI content archive is organised by project and channel, with clear names, final versions kept separate from drafts and briefs stored together with the files. Good order helps companies in Como, Brianza and Milan reuse content over time.

With an agency in Cantù the way of working, in person or remotely, is agreed according to the project. The office is in Cantù, in the province of Como, convenient for those operating between Como, Brianza and Milan; for Lugano and Ticino the discussion can also take place remotely.

It is worth involving marketing and sales from the brief: marketing indicates goals, tone and channels, sales the priority products and customers' questions. We can listen to both in our studio in Cantù, for companies in Como, Brianza and Milan.

A recurring production of AI content is planned with a shared calendar, defined channels and a stable visual line to maintain over time. From Cantù we support companies in Como, Brianza and Milan in setting up the plan.

To start an AI content project you need a goal, the brand identity and materials about the product or setting, such as logo, colours, still life and references. NewVisibility, in Cantù in the province of Como, helps you see what is missing, including for companies in Milan and Lugano.

The quality control of an AI image checks adherence to the brief, consistency with the brand and the series, and attention to detail, with final client approval. In Cantù, in the province of Como, NewVisibility does this with an internal review before every delivery.

The formats of AI videos depend on the channel: vertical for smartphones, horizontal for websites and presentations, dedicated formats for showroom and point-of-sale screens. In Cantù, in the province of Como, we define them at the start of the project for companies in Como, Brianza and Milan.

A quote for AI content includes concept and art direction, content production, refinement and delivery. NewVisibility, in Cantù in the province of Como, breaks them down into readable items for companies in Como, Brianza and Milan; the exact ones are defined after the brief, because they change from project to project.

AI content in business communication is used on websites, social media, online campaigns, newsletters, presentations, trade fairs and points of sale. NewVisibility, in Cantù in the province of Como, helps companies in Como, Brianza and Milan choose the right channels, starting from the brand identity.