What is the difference between technical, statistical and profiling cookies?

Technical, statistical and profiling cookies differ by purpose: making the site work, measuring visits or tracking interests for advertising.

Understanding which category each tool belongs to is the first step in setting up a banner correctly. If your site is in the province of Como, in Brianza or in the Milan area, the logic does not change: every cookie must be linked to a purpose and the banner categories follow from that. This page is for information only and is not legal advice: for your specific case, check with your legal advisor or DPO.

The three families

What each type of cookie is for

In our work in Cantù we always start from the list of tools actually present on the site.

Technical

Needed for the site to work, for example session, cart or language

Statistical

Measure how the site is used, for example with Google Analytics

Profiling and marketing

Track habits and interests for advertising, for example campaign pixels

In the banner

The categories correspond to necessary, statistics and marketing

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From site to banner

Automatic recognition of tools

With our Cookie CMP platform, cookies and technologies such as Analytics, pixels, maps and embedded videos are recognised automatically, so the cookie policy stays aligned with what the site really uses. For the specific case of your company, your legal advisor or DPO decides.

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Portfolio

Websites we develop for local companies

Go to the web portfolio

Hessentia

Hessentia Website development – Hessentia Cornelio Cappellini, a furniture company

Web

Villa Clementina

Villa Clementina Website development – Boutique Hotel on Lake Como

Web

Baleri Italia

Baleri Italia Baleri Italia – Website development – Luxury furniture brand

Web

Contact

Doubts about your website's cookies?

From our office in Cantù we work with companies between Como, Milan and Lugano, together with their advisor.

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For the cookie banner the assessment depends on the tools actually present on the site: statistics, maps, videos and pixels matter more than the type of site. In Cantù we run an inventory for companies in Como and Milan, then the case is assessed with your legal advisor or DPO.

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A cookie banner clearly informs about the use of cookies and technologies, offers the categories and lets users accept, reject or customise, with a link to the cookie policy. We adapt it to the design of websites for companies between Como, Milan and Lugano. For your case, check with your legal advisor or DPO.

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The reject button should be as clear as "accept" because consent must be a free choice: rejecting should not be harder. In the banners we develop in Cantù for companies in Como and Brianza, the options have equal prominence. For your case, check with your legal advisor or DPO.

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Consent for Google Analytics depends on how the tool is configured: which cookies and identifiers it uses, what data it collects and for what purposes. For companies in Como and Brianza, NewVisibility sets up the technical side from Cantù together with the legal advisor or DPO, who assesses the specific case.

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If the user rejects cookies, the tracking tools tied to that category should not activate and the choice must be respected. With Cookie CMP, developed by NewVisibility in Cantù, scripts stay blocked before consent: for the specific case of companies in Como or Brianza you need your legal advisor or DPO.

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